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347 West 36th Street
New York, NY 10018


SmartFlyer is the travel company for the new generation of discerning travelers. We're an award-winning, full-service, luxury travel agency headquartered in NYC.

United Kingdom | Rosewood London



WHY: Vacation
WHEN: May 2014
WHO: Me and my boyfriend, Brad

A property with a new, modern feel, while still keeping London’s classic ambience.


TYPE: City hotel.

ROOMS: Bright, luxurious rooms with high ceilings and amazing marble bathrooms, with Czech & Speake amenities. Plush, oversized furniture in neutral tones strike an understated tone, while brighter accents help the room feel both traditional and modern. 

POOL/GYM: Simple 24-hour fitness center with a variety of cardio and weight equipment, as well as yoga equipment. Personal training also available. No pool. 

RESTAURANT: Several onsite, each with its own personality. The main feature, Holborn Dining Room, brings vibrance, as well as a locally-sourced British menu. Be sure to visit the Mirror Room for a more refined, elegant experience. Holborn Deli is the perfect place for a takeaway meal, or to stock up on British jams and clotted creams. 


VIBE: Chic, classic, and sexy.

BAR: Inspired by the sophistication of a drawing room, Scarfes Bar is the perfect place to indulge in a creative cocktail or a single malt from the bar's menu of over 200. A London hotspot, with an interesting mix of locals and guests alike.

SPA: The excellent Sense spa offers a variety of body, face, and cosmetic treatments, including treatments with Sodashi skincare products.

WIFI: Available throughout.

KIDS: Yes, but on a low-key scale. 

LOCATION: The property is in the Holborn district of London's stylish West End neighborhood, a 45-minute drive to London Heathrow (LHR) Airport.



SmartFlyer Exclusive Amenities:

Upgrade on arrival, subject to availability
Daily Full English breakfast
$100 food and beverage credit, to be utilized during stay
Early check-in/late check-out, subject to availability


- A few things -

The Rosewood London is an amazing contemporary property in the heart of London. Located in a 1914 neoclassical building, a former banking and trade headquarters, the hotel certainly pays homage to its traditional roots, but has successfully added vibrant touches of contemporary color.

The interior is a collection of uniquely personal spaces, each with a decor and vibe unto itself. There is an effortless chic about the property, one that delivers excellence while lacking pretentiousness. The Rosewood is a must-stay, and the perfect base for exploring both classic and contemporary London.